Magistra Liuba TURCHYN, kandidát ekonomických věd

Fotografie
Lecturer of Department of Marketing, Trade and Services
 
e-mail turchyn@fek.zcu.cz
phone  377633329
room  UK513

Publications

Papers in journals
  • Turchyn, L.; Kunešová, H. E-COMMERCE AS A MODERN PARADIGM OF FORMATION AND USE OF MARKETING TOOLS. Trendy v podnikání, 2022, roč.12. č.2, s.88-100, ISSN 1805-0603.
Papers in Proceedings
  • Prantl, D.; Turchyn, L. Using digital marketing to present the Šumava and Bayerischer Wald National Parks. In Opportunities and Threats to Current Business Management in Cross-border Comparison 2023. Lößnitz : GUC - Verlag der Gesellschaft für Unternehmensrechnung und Controlling m.b.H., 2023, s.241-248. ISBN 978-3-86367-071-9.