Social media and trust building

Name of the project:Social media and trust building
Visegrad Fund - Standard Grant No:21830123
Implementation period: 2/2019 – 1/2020
Co-ordinator:University of West Bohemia, Faculty of Economics
Country: Czech Republic
Coordinator: Ing. Michal Mičík, Ph.D.

Short project description

Social media has become extremely popular because it allows people to connect in the online world and to form relationships for personal, political and business use. Online communication on social media may be affected by a variety of social factors impacting the development of mutual relationships. A key indicator of human interactions is trust, which is an issue of this project. This project will help towards trustbuilding on social media by increasing of awareness and resilience towards biased reporting and disinformation. Social media present possibilities for business, education, but also for casual conversation and acquiring information. On the other hand, there is a lot of people who deliberately spread fake news, post false accusations or in any other way parasitize on social media misuse for personal gain. Social media users face risks every day - hoax, fake news, misuse of personal data. This project aims to shed light on misuse of social media, show how to behave on social media to prevent becoming a subject of misuse and to build trust towards safe social media use. One of the additional objectives is educational aspect connected with developing a set of scenarios for students in V4 countries. The scenarios will focus on strengthening media competencies, namely, discerning fake media messages from the true ones. So far, there are no educational compendia addressed to V4 teachers, that would cover the issues of truth and false in media, based on meta-theoretical analysis of research results from PL, CZ, SK and HU.

Event City Country From Until
1 Kick-off International online workshop Online V4 01/02/2019 28/02/2019
2 International workshop Banska Bystrica SK 22/03/2019 23/03/2019
3 International roundtable and workshop PlzeňCZ19/09/2019 20/09/2019
4 Workshop for students Plzeň CZ 09/10/201909/10/2019


Pedagogical University of Kraków
Country: Poland
Local coordinator: PhDr. Inž. Łukasz Tomczyk, PhD.

Szent István University
Country: Hungary
Local coordinator: Dr. Czeglédi Csilla

Matej Bel University in Bánská Bystrica
Country: Slovakia
Local coordinator: prof. PaedDr. Miroslav Krystoň, CSc.

University of South Bohemia in České Budějovice
Country: Czech Republic
Local coordinator: doc. Ing. Petr Řehoř, Ph.D.


1st Workshop, March 21-23, 2019, Slovak Republic, Banská Bystrica
On 21 - 23 March, the introductory workshop of the project "Social Media and Trust Building" took place, supported by the Visegrad Fund as part of the research goal of the Democratic Values and the Media. In addition to the University of West Bohemia, the research team consists of partners from Matej Bel University in Banská Bystrica (SK), Pedagogical University of Krakow (PL), Szent István University (HU) and the University of South Bohemia (CZ). The project aims to help build trust on social media by raising awareness and resilience to misrepresentation and misinformation. We are looking forward to our cooperation and results!

Roundtable and workshop, September 18-20, 2019, Czech Republic, Plzeň
On September 18 - 20, 2019, a workshop on “Social media and trust building” was held as part of the Visegrad Fund research project. The aim of the project is to build trust and secure behavior on social media as well as to recognize “fake news”. Representatives of FEK UWB and partner universities Szent István Egyetem - SZIE, Uniwersytet Pedagogiczny w Krakowie, Matej Bel University in Banská Bystrica and University of South Bohemia in České Budějovice discussed, among other things, the creation of educational scenarios on these topics.
We believe that in cooperation with the Visegrad Fund we will be able to create interesting outputs and look forward to them!

More information:

Workshop for students, October 10, 2019, Czech Republic, Plzeň
On October 10, partial results of the project were presented to target group of students during an special event focused on social media and trust. Students were also given opportunity to learn about the partial results of the project during seminars.