BEAGLE - Blue Oceans Strategy for Value Creation

Principal Investigator:	doc. Ing. Michaela KRECHOVSKÁ, Ph.D.
Project Number:	101131728
Grant awarded by:	Horizon Europe - European Commission
Term:	2024-2026

CO-INVESTIGATORS:

• prof. Ing. Emil VACÍK, Ph.D.
• doc. Ing. Petra TAUŠL PROCHÁZKOVÁ, Ph.D.
• doc. Ing. Miroslav ŠPAČEK, Ph.D., MBA
• Ing. Kateřina MIČUDOVÁ, Ph.D.
• Ing. Pavlína HEJDUKOVÁ, Ph.D.

PROJECT ANNOTATION:

BEAGLE proposes an innovative methodology for value creation from the uptake of the research results applying the Blue Ocean strategy.
It explores new market niches by fostering sustainable value chains in untapped markets, while promoting disruptive synergies and innovation.
Over the three years of the project, our mission is to construct a network of interdisciplinary experts and industry stakeholders to uncover 20 new market niches, known as Blue Oceans, and co-create 20 innovation proposals with specific roadmaps.